Category Archives: social networks

Keeping Up With Facebook

Besides the pending announcement of a certain mobile device, the biggest topic of  conversation these days seems to be Facebook’s recent changes (revamped friend lists, real-time news tickers, subscribe buttons) and its upcoming movement to transform user profiles, which they’re referring to as Timeline.

There are plenty of places online (including Facebook) where you can read about these changes in more detail, but it’s clear that there is a significant amount of backlash against Facebook’s ongoing tinkering with their product.

Has Facebook completely altered our expectations for any kind of privacy on the web? Have they gone too far and will they begin to lose a significant number of users who will opt for a Facebook-less existence?

Your thoughts? If you use Facebook, how do you feel about these changes? How do you think this will affect how our students and faculty use Facebook, if at all?

It’s in the Cloud

Last week, I wrote about Google’s new social networking project called Google+. Some have been focusing on its similarities to Facebook and Twitter, but looking at Google+ strictly as a social networking tool doesn’t quite capture the full picture of what Google is trying to accomplish. As this post points out, Google+ is really about getting people to the cloud, specifically Google’s cloud of web apps that include Gmail, Google Docs, Google Calendar, Google Reader, and more.

Cloud computing is yet another term that is often debated for its meaning and impact for users. The Wikipedia article on cloud computing provides some basic ideas about what it is and some of the risks or issues surrounding it. For the average person, I think it helps to think of it simply as moving more of your life, work and personal,  online. For example, instead of using desktop software such as Microsoft Office, you might use Google Docs instead, which is completely online. Documents, spreadsheets, and presentations are stored online and accessible from various internet devices such as a laptop, tablet, phone, or traditional desktop computer. Or, perhaps you no longer use a paper calendar but have all of your meetings and events on Google Calendar, which you can retrieve from a smart phone or any computer that has internet access.

By creating a social network to compete with sites like Facebook, Google is creating a world in which all of your computing activity is handled in one place and tied together. Check out what the new navigation bar looks like for people who are logged into Google+ or any other Google product.

I was already a heavy Google products user and am often logged in to at least one Google account throughout the day, but the introduction of Google+ to my daily routine has only strengthened that willing reliance on Google. And Google clearly is not the only one who is interested in capturing your attention and time online. Apple recently announced iCloud, which will be another option to store and access your music, apps, photos, documents, and calendar from any device connected to the internet.

It’s interesting to think about what this means for our students and faculty. Some of this shift towards an online student and teaching life has already happened with learning management systems, but we’ll only see more of it in the very near future. How can the library provide services and work alongside students and faculty where they’re working?

Week 6: Online Social Networks

Defining Online Social Networks

As with a lot of 2.0 tools, pinning down a definition of a “social network” is difficult — it’s one of those “you’ll know it when you see it” tools! But how do you know what to look for? Here are a few characteristics of social networks:

  • Profile pages: When you sign up for an account on a social networking site, your “profile page” becomes your home base. Most social networks allow you to add as much or as little information about yourself as you’d like. Common fields include your name, contact information, interests, and a photograph of yourself. Some social networks allow you to customize your profile page by changing the design, color, or look of the page (MySpace is an example), whereas other social networking sites use the same look & feel for all profile pages (Facebook is an example).
  • Friending: This is probably the most important characteristic of a social network because finding friends (existing or new) on a social networking site is pretty much the point of being there in the first place! So, most social networks allow you to add another person/profile as a “friend” or a “contact” and your collection of friends becomes your own personal social network. The “friending” aspect of an online social network often accounts for why some social networking sites are popular with specific groups. For example, Facebook began as a social network for college and university students; it has since opened up to allow anyone to join the network, but it still remains most popular with students because people go where their friends are!
  • Groups: With real life social networks, groups tend to form around common interests, therefore most online social networks allow users to start a group or join a group based on their interests or common goals. Depending on the social networking site, you will probably find a group that represents your interests, regardless of what that interest might be.

Social Networking in Plain English Video

Watch this video by the Common Craft Show to gain a stronger understanding of social networking:

Popular Online Social Networks

  • Facebook – Most popular with college and university students, Facebook defines itself as “a social utility that connects you with the people around you.”
  • MySpace – What began as a place for independent bands to promote their concerts and music has turned into the most popular online social network in the English-speaking world!
  • LinkedIn – If Facebook caters to the student crowd, LinkedIn is where you go when you graduate! LinkedIn is “an online network of more than 20 million experienced professionals from around the world, representing 150 industries.”
  • Ning – A social networking site that allows you to “create your own social network for anything.”

Libraries & Online Social Networks

A number of libraries have started to explore the potential of online social networks to reach their users. Here are a few examples:

Activity #1

Sign up for an account on Facebook and explore. Once you’ve spent some time on Facebook, write a blog post about your thoughts and impressions. What features do you like or dislike? What do you think makes Facebook so popular?

Activity #2

Check out some of the other online social spaces, like MySpace and LinkedIn. Set up a profile (or simply explore other profiles), check out the features and blog your thoughts!

Further Reading (optional):